Hong Kong — OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, has announced an expanded collaboration for the 2024 F1 season. The OKX logo will now adorn the side pods of McLaren’s F1 car livery across 20 races, alongside additional branding placements on the vehicle.
Enhanced Visual Identity Inspired by Co-Designed Livery
McLaren’s 2024 car design, unveiled on January 16, integrates elements from the "Stealth Mode" livery co-created by OKX and McLaren in September 2023. The refreshed aesthetic underscores the synergy between cutting-edge Web3 innovation and elite motorsport.
Executive Insights
Haider Rafique, OKX Chief Marketing Officer:
"We’re proud to join McLaren’s ‘Whatever It Takes’ campaign. The 2024 livery reflects our collaborative spirit, and we anticipate a landmark season for both teams."
Zak Brown, McLaren Racing CEO:
"Our partnership with OKX continues to thrive. Last year’s fan activations set a high bar, and this expansion ensures OKX remains pivotal in F1’s tech-driven landscape."
Bridging Web3 and Motorsport
This partnership deepens ties between blockchain technology and Formula 1, offering fans unique experiences at the intersection of speed and digital innovation.
👉 Explore OKX’s Web3 Innovations
FAQ Section
Q: How many races will feature OKX branding on McLaren’s car?
A: OKX logos will appear on side pods for 20 races during the 2024 season.
Q: What inspired the 2024 livery design?
A: The design draws from the "Stealth Mode" livery co-developed by OKX and McLaren in 2023.
Q: How does this partnership benefit fans?
A: It merges Web3 technology with F1, creating immersive fan engagements and exclusive digital experiences.
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