You know Daniel Ricciardo as the ever-smiling Formula 1 racer, but beyond the track, he’s built a multimillion-dollar empire. From luxury wines to breweries and high-profile endorsements, Ricciardo’s business acumen rivals his racing skills. Let’s dive into the ventures that make him the "Honey Badger" of entrepreneurship.
The Financial Engine: Ricciardo’s Racing Earnings
Before his hiatus from Formula 1, Daniel Ricciardo amassed a fortune through racing contracts. His three-year deal with Renault earned him $50 million**, landing him on Forbes’ 2020 list of highest-paid athletes. Later, at McLaren, he secured **$15 million annually before an early exit. Despite this, his net worth remains a robust $50 million, per SCMP.
DR3 Wine: A Taste of Luxury
Collaboration with St. Hugo
Ricciardo’s passion for wine led to a partnership with St. Hugo, crafting the DR3 x St. Hugo collection. Priced at $80 per bottle in the U.S., this limited-edition wine reflects his hands-on approach. In 2022, he worked closely with chief winemaker Peter Munro to refine the blend.
👉 Explore Ricciardo’s wine collection
Ultra-Luxury Offerings
The lineup includes a $700 racing-shoe decanter—a quirky tribute to his F1 roots. While sipping from a shoe-shaped bottle is a novelty, Ricciardo jokes, "Save the shoey for the track!"
Blue Coast Brewery: Beer with a Racing Twist
Aussie Roots, Global Flavors
Teaming up with ex-F1 champ Jenson Button, Ricciardo launched Blue Coast Brewery in Nice, France. Their flagship IPA retails for $5.95 per pint, while the N3 Lager (a Ricciardo special edition) is sold exclusively online.
Endorsements: The Honey Badger’s Sponsors
High-Profile Partnerships
- GoPro (2018–present): Ricciardo’s adrenaline-fueled content aligns perfectly with the brand.
- Beats by Dre: His custom $349.95 headphones are a paddock staple.
- OKX: The crypto giant partnered with Ricciardo in 2022, expanding its F1 footprint.
👉 Learn about OKX’s F1 partnerships
Telecom Tie-Ups
In 2020, Optus signed Ricciardo, later extending the deal for two years. Despite his rocky 2022 season, Optus’ CMO praised his "courage and commitment."
Merchandise and Media Moves
RIC3 Merch Store
From hoodies to mini helmets, Ricciardo’s RIC3 store offers fans a slice of his brand.
TV Ventures
- Executive Producer: A Hulu F1-themed series inspired by Entourage.
- Acting Pursuits: Agents hint at a non-expert TV role to showcase his charisma.
FAQ: Ricciardo’s Business Empire
How much is Daniel Ricciardo worth?
$50 million, per SCMP.
What’s unique about his wine decanter?
It’s a $700 shoe-shaped bottle—symbolizing his F1 legacy.
Which brands endorse Ricciardo?
GoPro, Beats by Dre, OKX, and Optus lead the list.
Will Ricciardo return to F1?
As Red Bull’s third driver in 2023, he’s keeping options open.
Daniel Ricciardo proves that life beyond F1 can be just as thrilling. Whether it’s wine, beer, or TV, the Honey Badger’s ventures are as bold as his overtakes.