A message from OKX Chief Marketing Officer Haider Rafique:
Monaco holds a unique place in Formula 1 history—a circuit steeped in heritage, mystique, and unparalleled racing prestige. No driver has conquered its challenging corners more frequently than the legendary Ayrton Senna.
This year, OKX partners with McLaren Racing and Senna Global to pay tribute to Senna's extraordinary legacy through a one-of-a-kind livery at the 2024 Monaco Grand Prix. The 'McLaren SENNA presented by OKX' campaign features a striking design inspired by Senna’s iconic helmet, blending vibrant yellow, green, and blue across the MCL38 cars and driver overalls of Lando Norris and Oscar Piastri.
The King of Monaco: Senna’s Unrivaled Legacy
Ayrton Senna’s six Monaco victories—including five consecutive wins from 1989 to 1993—cemented his status as the "King of Monaco." His dominance at Circuit de Monaco remains unmatched, making this the perfect venue to celebrate his career with McLaren:
- 35 Grand Prix wins (of 41 total) with McLaren
- 3 Drivers’ Championships (1988, 1990, 1991)
- 4 Constructors’ Championships contributions
👉 Explore how OKX and McLaren honor racing history
Beyond Branding: A Partnership with Purpose
OKX collaborates with McLaren to create fan-centric projects that resonate deeply. This campaign encourages global F1 enthusiasts to reflect on Senna’s achievements 30 years after his passing, blending remembrance with celebration.
Exclusive Fan Engagement
- Limited-edition merchandise inspired by Senna’s colors and McLaren’s tribute livery
- Interactive activations in Brazil—Senna’s homeland—coinciding with OKX’s recent exchange launch there
A Legacy of Iconic Liveries
OKX and McLaren have a history of memorable designs, including:
- 2022’s "Future Mode" (celebrating F1’s Asia return)
- 2023’s "Stealth Mode" (a sleek, tech-forward aesthetic)
This Monaco livery continues that tradition, ensuring Senna’s influence endures in F1 culture.
FAQs: Honoring Senna’s Monaco Legacy
Why is Monaco significant to Senna’s career?
Monaco was Senna’s most successful circuit, with six wins—five consecutively—showcasing his technical mastery.
How can fans engage with the tribute?
Limited merch drops and Brazil-focused activations will connect fans to Senna’s legacy through McLaren’s livery.
What’s unique about OKX’s partnership approach?
OKX prioritizes meaningful fan experiences over generic branding, as seen in past McLaren collaborations.
👉 Discover more about OKX’s role in F1 innovation
This article is © 2025 OKX and used with permission. Excerpts up to 100 words may be shared with attribution.
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