Brazilian fintech company Méliuz has officially transformed into a Bitcoin reserve firm after shareholders approved the proposal on May 15. The company also announced the purchase of an additional 274.5 Bitcoin (BTC), reinforcing its commitment to cryptocurrency as a core asset.
Méliuz: Brazil’s First Publicly Listed Bitcoin Reserve Company
In a historic move, Méliuz shareholders overwhelmingly voted to adopt Bitcoin as part of its treasury strategy. Executive Chairman Israel Salmen announced the milestone via a May 15 post on X, calling it a "historic day" for the company and Latin America’s financial ecosystem.
Key highlights:
- New BTC Purchase: 274.52 BTC acquired at an average price of $103,604 per coin.
- Total Holdings: 320.3 BTC (valued at ~$33 million).
- Strategic Shift: Méliuz aims to maximize "Bitcoin per share" as part of its long-term business model.
Financial Instruments and Growth Strategy
Méliuz outlined plans to accumulate Bitcoin through diversified financial tools, emphasizing value creation for shareholders. Unlike companies using BTC merely as an inflation hedge, Méliuz integrates it into its core strategy.
"We’re repositioning our goals to act by maximizing the Bitcoin amount per share."
— Israel Salmen, Executive Chairman
Competitive Landscape in Latin America
While Méliuz pioneers the Bitcoin reserve model in Brazil, e-commerce giant MercadoLibre holds a larger BTC treasury (570+ BTC worth $59.2 million). However, Méliuz’s proactive acquisitions and public listing set it apart.
Stock Performance Surge
Since its first BTC purchase announcement on March 6, Méliuz’s stock (CASH3.SA) surged 117% on the Brazil Stock Exchange. Key metrics:
- Market Cap: ~$128 million (7.279B BRL).
- User Base: Serves 30M+ Brazilians via cash-back programs.
FAQs
Q: Why did Méliuz adopt a Bitcoin reserve strategy?
A: To align with long-term asset appreciation and shareholder value, beyond traditional inflation hedging.
Q: How does Méliuz’s BTC holdings compare to MercadoLibre?
A: MercadoLibre owns more BTC (570+), but Méliuz is the first publicly listed reserve company in Latin America.
Q: What’s next for Méliuz?
A: Expanding BTC acquisitions using structured financial instruments while maintaining growth in its fintech services.
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